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Getting your Google My Business profile right
Getting your Google My Business profile right
This is a great example of why brand consistency is so important across all major social media platforms, If you’re looking to add social profiles to your Google My Business knowledge panel…
When people search for your business on Google, they may see links to your business’s social profiles included with your other business information in the knowledge panel in Search. Google gathers business information from a variety of sources and may include it to give customers a more detailed overview of your business.
Why are consistency and authenticity so important?
Consistency and Authenticity
Social profile information is automatically added to listings for eligible businesses. There are many factors that influence whether these links will appear in your listing, including:
- Consistency. Use the same name to represent your business in both your listing and your social profiles.
- Authenticity. If available, verify your profile using the social media site’s verification process. This helps Google determine that the social profile is managed by an owner or authorised representative of the business. Note that not all sites have verification processes available to all of their users.
Source of information – Google Support
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