Why content matters

As the most influential of all the search engines, what Google says about SEO goes for the entire web. As Google is continually improving the quality of the results it displays, the tech giant has created a series of algorithms to weed out spammy, low quality and untrustworthy sites in favour of pages that are well written, informative, easy to navigate and reliable.

Your content tells the search engines what your website is all about. When Google’s bots race across your homepage, they’ll be looking for keywords, links, titles and images that describe your site, your products and your services. They’ll also be calculating how good your content is, checking to see whether it’s been copied from anywhere else and working out how many other web pages have linked to your site, the internet equivalent of a personal recommendation.

Keep it fresh

Not only does Google want to see high-quality content, but it also wants to see that your site is updated and maintained regularly. Adding an informative weekly blog to your URL will ensure there’s always something new for Google to look at when it crawls your homepage with it’s search engine spiders. Adding links, good quality images and titles to your blogs will further help to improve your content and boost your SEO.

High-quality content for customers

High-quality content is great for digital visitors like Google, it also helps inform the real users who come to your site looking for products or services. Clear and engaging copy free of typos, hyperboles and dense technical jargon will be more likely to attract and retain an audience.

Users who land on a site will decide very quickly whether or not it’s trustworthy, and if it deserves their attention, good content will go a long way to convincing them your company is the one they’re looking for. Combine this high-quality copy and regular blog updates with great web design, and you’ll really be a winner.

As @sewatch says, a “publisher should produce excellent content first and foremost as a way of attracting and retaining an audience”. A very beneficial side effect of this is that it’s great for SEO, boosting your business on multiple fronts.

Good content can transform a website. If you want to make sure your web presence is doing as much for your business as possible, get in touch with us today.